Last updated: 8 May 2026 · Giftype Tech Limited trading as Herpal
This Privacy Policy explains how Giftype Tech Limited ("Giftype", "we", "us", "our"), registered at The Old Courthouse, Orsett Road, Grays, Essex, England, RM17 5DD, collects, uses, and protects your personal data when you use herpal.co.uk ("the Site"). Giftype Tech Limited is the data controller under UK GDPR.
| Category | Data collected | How |
|---|---|---|
| Account data | Email address, display name, authentication method (email or social sign-in) | When you register or sign in |
| Alert data | Products you set price alerts for, your target price | When you create an alert |
| Wishlist data | Products you save to your wishlist | When you add to wishlist |
| Usage data | Pages visited, search queries, click-through behaviour | Automatically via analytics |
| Device data | IP address, browser type, device type, screen resolution | Automatically via server logs |
| Communications | Content of messages you send to us | When you email help@herpal.co.uk |
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Providing the price comparison service and price alerts | Performance of a contract (Art. 6(1)(b)) |
| Sending price drop notifications you have requested | Performance of a contract (Art. 6(1)(b)) |
| Improving the Site through analytics | Legitimate interest (Art. 6(1)(f)) |
| Preventing fraud and ensuring security | Legitimate interest (Art. 6(1)(f)) |
| Sending marketing emails (where opted in) | Consent (Art. 6(1)(a)) |
| Complying with legal obligations | Legal obligation (Art. 6(1)(c)) |
We use essential cookies to keep you signed in and maintain your preferences. We use analytics cookies (Google Analytics) to understand how the Site is used in aggregate. No personally identifiable information is shared with advertising networks. You can manage cookie preferences at any time via our Cookie Settings page.
We share data only in the following circumstances:
We do not sell your personal data to any third party.
Account data is retained for the lifetime of your account plus 90 days after deletion. Price alert and wishlist data is deleted immediately upon account deletion or when you remove the item. Analytics data is retained for 26 months by default in Google Analytics.
As a UK data subject, you have the right to:
You can export or delete your Herpal account data directly from your dashboard at any time. To make a formal request, email help@herpal.co.uk.
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we have handled your data.
Some of our service providers (including Google Firebase) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the ICO.
We may update this Privacy Policy from time to time. Changes will be published on this page with an updated "Last updated" date. Material changes will be communicated to registered users by email.
For any privacy-related questions or to exercise your rights, contact us at help@herpal.co.uk or write to: Giftype Tech Limited, The Old Courthouse, Orsett Road, Grays, Essex, England, RM17 5DD.